A New Product Line Of All Organic Dog Food - 2253 Words

For this assignment, I would like to discuss and market a new product line of all organic dog food. My product will be called â€Å"Canine’s Healthy Diet†, it will have the slogan â€Å" . Rich in natural vitamins, minerals, essential healthy fats and easy digestion with no harsh chemicals are appeals for the consumer to move towards an all-natural organic pet food for their furry, four legged loved ones. Pets require a very specific balance of key nutrients in order to lead happy, healthy lives, said Dr. Jennifer Coates, a practicing veterinarian and pet MD Spokesperson. What may surprise many dog owners is that carbohydrates should make up around half of a dog s daily diet. Like they do for people, complex carbohydrates give pets energy, make†¦show more content†¦Ã¢â‚¬Å"New York City market research Company Packaged Facts says total pet food sales are projected to reach $24.7 billion by 2017. Sales of premium pet food (anything priced 10 percent above pet f ood overall) was 42 percent of total sales in 2012. Its share is expanding, says Packaged Facts, because of robust growth in the super-premium category. Dogs in particular are getting pampered the most. Premium dog food including pricey organic offerings and never-frozen meals has grown by nearly 170 percent over the past 15 years, according to Euro monitor, topping the market for medium- and low-priced varieties combined. Back in 1999, the most expensive dog chow accounted for 36 percent of the market, and now it’s 57 percent, or more than $6.5 billion a year† (http://abcnews.go.com). Marketing Mix Product I recommend that our product be all natural organic ingredients, rich in natural vitamins, minerals, essential healthy fats for easy digestion. â€Å"Essential nutrients are those required by the animal that either cannot be synthesized by the body or cannot be synthesized in adequate amounts for good health. Essential nutrients are supplied by complete, balanced nutrition. Dogs require about 40 essential nutrients, each in the right form and in the right amount to deliver complete nutrition† (Waltham, pg. 6). Our product should include an all-natural protein source as our man ingredients; being all natural lamb, chicken or beef, a starch source (which is ourShow MoreRelatedGeneral Mills BCG Matrix Essay1214 Words   |  5 Pagesthe food industry, however, they are more famously known for their individual brands. Their primary brands include Cheerios, Nature Valley, Pillsbury, Green Giant, Old El Paso, Hamburger Helper, Betty Crocker and Yoplait (General Mills Canada). When these brands are organized into different categories, General Mills’ product mix is the result. Taken right from General Mills Canada website and how they organize their brands for consumer friendliness, their product mix includes: baking products, cerealsRead MoreEssay about Organic Pet Food Marketing Plan4702 Words   |  19 PagesOrganic Pet Food Marketing Plan September 14, 2007 NAICS Industry Code: Dog and Cat Manufacturing 311111 Abstract: This marketing plan provides a plan for entering the organic pet food product as an existing producer of non-organic pet foods based current market conditions and trends following several high profile food safety recalls and alerts, particularly the Melamine-related deaths from pet food imported from China. The pet food industry has experienced enormousRead MoreCase Study : Pet Food Warehouse1289 Words   |  6 Pages Company Background PetSmart was founded in 1986 and 1987 at first it was called Pet Food Warehouse in Arizona by Jim and Janice Dougherty. By 1988 they had a total of seven stores and were helping animal welfare groups, by holding fundraisers and events. In 1989 they changed their name from Pet Food Warehouse to PETsMART ® and opened the first grooming salons and small pet department. In 1992 the 50th store was opened along with the adoption center and animal clinic. In 1993,Read MoreKentucky Fried Chicken: The Colonels Way Essay1692 Words   |  7 Pagesenvironment can affect the way a business communicates to its customers. It can also improve the quality of service and product that consumers are purchasing. In India, science and technology has been a part of their culture since the being of times. In order for companies to stay competitive, they must constantly evaluate the way they conduct business in areas such as product promotion and customer distribution. In order to keep track of custom ers and their habits, data collection is becomingRead MoreBuilding A Sustainable Plan For A Business Model870 Words   |  4 Pagestriple bottom line method, process improvement, economic development, and giving back (altruism), as well as, build a sustainable plan for a company that had not implemented one in the past and is failing to accept any environmental responsibility. Beginning with the triple bottom line approach, we see this phenomenon discards the notion of top-line revenue/bottom-line profit and loss, we see companies are responsible for three bottom lines: people, planet and profit. Triple bottom line companiesRead MoreNestle Swot Analysis1652 Words   |  7 Pages Opportunities and Threats. SWOT analysis on nestle About organization Nestle is the world largest leading food and nutrition producing and processing company. Nestle have business with almost all country around the world. In the food and nutrition sector nestle is the market leader. Year 1960, Henri Nestlà ©s starts to establish a company that can produce good healthy food and nutrition for the children and their mother. (history, nestle.com).Nestle is a strategy focused organization. WhenRead MoreTechnology and Organizational Structure1744 Words   |  7 Pagesas Frederick Taylor, Henri Fayol, and Max Weber ((Dristelzweig amp; Droege, n.d.). These early pioneers were very different thinkers in terms of their principles to determine how to structure organizations for maximum productivity. However, they all had a common view that it was like a machine and that power was in the position, not in the individual holding the position; clearly a vertical bureaucratic structural hierarchy ((Dristelzweig amp; Droege, n.d.). This ‘one best way’ mindset graduallyRead MoreAnimal Welfare And Relative Welfare4014 Words   |  17 Pages Organic Animal Welfare By Jason Hubing University of Wisconsin River Falls ANSC 115 Animal Welfare Dr. Kurt Vogel Scientific Journal Report #2 12/16/2014 Introduction Much can be said about animal welfare, many aspects are relatively new. New topics and avenues of potential research are constantly surfacing. For starters, one idea I’m going to attempt to tackle is an ethical one. Subjective at best in my opinion, it usually doesn’t warrant serious scientific research. TheRead MoreOne Of The Largest Mergers Of 2015 Was The Merger Of The1364 Words   |  6 Pagesthe companies Kraft and Heinz. The primary shareholders of Heinz - 3G Capital and Berkshire Hathaway, own about 51% of the total shares of the new company while Kraft owns the remaining shares. The merger of these two food giants, collectively known as The Kraft Heinz Company (KHC) was finalized at a whopping sum of $45 billion making it the third largest food and beverage company in North America. The company is co-headquartered in both Pittsburg and Chicago to help retain its relationship with theirRead MorePortfolio Analysis : Strategic Planning2102 Words   |  9 Pages to analyze the specific products, investments or services (now written as aspects) a company currently has in its portfolio. Usually view by strategic business unit or product line, the tool can provide great value during the strategic planning phase. A great approach in making strategic decisions on the viability of certain aspects of the business, it can spell out profitability, longevity, rate of growth, risk, usage and potential. It does not work as the end all be all answer in making strategic